Innovation Developments
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Innovation Developments - Dentii & InDev

Dentii & InDev

The Setup

Dentii were searching for a team who could offer design and development services not only to create a compelling and beautiful product range, but also to provide strategic business support to guide the project to a successful launch.

The Brief

Design & develop an aspirational, luxury oral hygiene brand and range to compete with the biggest names in the domestic dental market.

Stages Completed

  • - Concept generation
  • - Concept development
  • - Prototyping
  • - Early stage web development
  • - Kickstarter campaign support
  • - Ongoing media generation
  • - Ongoing business support
rendered product images
rendered animations
fully prototyped product sets
Innovation Developments | Design & Development

Design & Development

Concept Generation

Strategically focussed top level styling options to help define the concept geometry and brand values.

Concept Development

Developing the chosen brush design, technically resolving the construction and refining the aesthetic in line with market expectation and client satisfaction. Most importantly this stage ensures that fundamental design challenges have been addressed.

Innovation Developments | Prototype


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Travel Case

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Bathroom stand

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Accessory Drawer

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Travel case

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Manual brush

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Mouth Wash

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Electric brush

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Pressure brush

Dentii | Kickstarter


InDev have partnered Dentii to create their Kickstarter campaign, generating media and working with the film crew throughout its production.
Support the project and check out the Kickstarter site
-> Dentii Kickstarter <-

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