Solio required a fully developed strategy to bring the idea to life. Not only was this a new product but it had the opportunity, done correctly, to create a completely new market sector and expand to an established range.
Design & develop a product underpinned by brand strength and versatility. A solar powered charging unit to be compact, light and useful for multiple portable devices with the ability to extend to a full range.
Creating the base form and geometry. Defining a shape and technical assembly which could feasibly represent the core product values and associate with the proposed brand.
Developing the construction and aesthetic values to better represent a commercial product representative of a manufacturable product. Fleshing out the chosen design with a supporting product range for future evolution.